As a business, artist or band … you’re going to be repeatedly forced to explain yourself and that is why you need a Professional Press Release.
And if you are incapable of communicating – in words – who you are, what you do or sound like and why someone should care, you’re not going to go very far. In short, you’re going to need to write a bio or have a professional write one for you.
The most important thing to remember is that your press release, or artist bio is not a rambling autobiography or the introduction to your future memoirs: Your press release or bio is a professional sales tool.
You need to know that it is just a small part of a much bigger picture: your marketing strategy. Your marketing strategy must communicate what you have to offer to your customers or fans. And you need to show your value in terms they can understand.
If you want to be taken seriously as a business or as an artist/band, you have to have promotional material. And your bio and or press release is one of the most critical components – if not the most critical component of your press kit. (Sorry, but no one cares about your business or music if you can’t introduce yourself properly.) Your bio represents your first opportunity to spark interest in someone who will be a champion for your cause.
And once you’ve got that down, you can use Press Releases to follow up with through out the years. A well written Press Release often gets picked up by both online and traditional media. Keep in mind that the Press Release has a different writing style then a bio.
Often its best to have it written by someone who has a journalism background who can write in the style the media won’t have to do much editing to it so there is more of a chance of it being published.
And sometimes you hit the Jackpot and it sparks the media to do its own feature story you!
Keep the Press Release news worthy and interesting!
* Remember that Power Media Entertainment can write your professional press release and get it out there for you.